Which of the following practices is NOT allowed in advertising for a Licensed PT?

Using a model without proper disclosure is not allowed in advertising for a Licensed Physical Therapist because it can lead to misrepresentation and can be misleading to potential clients. Ethical advertising requires that if a model is used—especially if the model is not an actual patient or client—there should be clear and transparent disclosure to ensure that viewers understand that the model does not represent the typical outcomes for actual patients. This is crucial for maintaining honesty and integrity in advertising practices within the healthcare industry.

Promoting specialties, listing services offered, and stating languages spoken are all permissible practices in advertising. It is important for physical therapists to communicate their areas of expertise and the services they provide, as this helps potential clients understand what to expect and make informed decisions regarding their healthcare needs. Such transparency helps build trust and enhances the likelihood of patients seeking appropriate care that aligns with their needs.