Which of the following may be included in advertising by a Licensed PT?

The inclusion of the practitioner’s name and office hours in advertising is appropriate because it provides essential information to potential clients seeking physical therapy services. This information helps to establish the identity of the practitioner and allows clients to understand when they can access services, thereby facilitating communication and scheduling. Personalizing the advertisement with the practitioner’s name enhances trust and recognition in the community.

While pricing of services, client testimonials, and discount offers may seem appealing for promotional purposes, they can raise ethical concerns or regulatory issues under California’s standards for advertising in the physical therapy profession. For example, advertising pricing may lead to misunderstandings or diminish the perceived value of services. Client testimonials, although impactful, may not always reflect the quality of care received by all patients and can be seen as subjective. Discount offers could create misconceptions regarding service quality or lead to implications about the necessity of those discounts. Thus, including basic identifying information like the practitioner’s name and office hours is deemed acceptable and beneficial for clients.