Which example qualifies as false advertising?

Using before/after pictures without proper disclosure qualifies as false advertising because it can mislead potential clients about the effectiveness of a treatment or service. If the images are not representative of typical results or if the circumstances under which the photos were taken are not disclosed (such as variations in treatment protocols or individual responses), this practice can create an unrealistic expectation. Misrepresentation can lead to clients making decisions based on incomplete or misleading information, which is contrary to the principles of honesty and transparency in advertising.

In contrast, elements like listing office hours, stating languages spoken, and promoting a recent certification do not inherently mislead clients or create false expectations. These practices simply convey factual information about the practice that can be helpful for potential clients in making informed choices. Thus, they are not classified as false advertising.